Unlocking The Business Side of Photography: A Game-Changing Workshop

You know what's interesting? The difference between a hobbyist and a thriving professional in photography is often not just talent, but also understanding the business side of things.

Introducing: The Business of Photography Workshop.

✨ Level up Your Business! ✨

Here’s what we're going to cover:

  • How I scaled my photography business into a 7 figure full-service creative agency.

  • How i apply my pricing structures. How i determine my value, and how I communicate that to clients.

  • Contracts and Licensing

  • Learning how to properly network and convert contacts into contracts

  • Navigate through business structures and tax hacks designed specifically for photographers. Yes, you can make money AND save it!

  • Understand the future trends in photography and position yourself ahead of the competition.

Imagine leaving with not only a clearer vision for your business but also actionable steps to elevate your brand, maximize your profits, and grow sustainably in a market that’s evolving every day.

Seats are limited. Because I believe in quality over quantity. Are you ready to transform your passion into a thriving profession? Join us.


WHAT YOU’LL LEARN:

  • The real-world business side of photography

  • Setting the right price for your work

  • Protecting your photos and understanding copyrights

  • Networking tips that genuinely work

  • Future photography trends to keep you ahead

It's all about blending your passion with some solid business know-how. Think of it as a friendly chat about getting the most out of your photography gig. Want to join us?


TESTIMONIALS



DETAILS:

Workshop Date: 03/03/2024

Workshop Time: 9:30AM

Workshop Location: 3201 Atlanta Industrial PKWY NW Suite 203 Atlanta, GA 30331










CLASS IS LIMITED TO 10 STUDENTS

COST: $250


SCHEDULE

9:30am - 9:45am: Introduction and Icebreaker

  • Personal introductions

  • Short background on my 20+ years in commercial photography

  • Brief icebreaker activity to get participants comfortable

    • Creating an elevator pitch that describes who they are and what service they provide

9:45am - 10:15am: Understanding the Industry

  • Evolution of the photography industry over the past two decades

  • Current state of the market, trends, and challenges

10:15am - 10:30am: Morning Break

10:30am - 11:00am: Essential Gear and Keeping up with Tech

  • Investment in primary and backup gear

  • Importance of staying updated with technological advancements

11:00am - 11:30am: Creating a Personal Brand

  • Importance of differentiation in a saturated market

  • Crafting a personal style and brand story

  • Effective presentation of your portfolio

11:30am - 12:00pm: Lunch Break

12:00pm - 12:30pm: Pricing Structures

  • Different pricing models (package, hourly, per project)

  • Factors influencing pricing decisions

  • Communicating value to clients

12:30pm - 1:00pm: Licensing, Contracts, and Protecting Your Work

  • Basics of copyright law

  • Drafting contracts

  • Licensing your images: pros, cons, and considerations

1:00pm - 1:30pm: Effective Marketing and Networking

  • Building a professional network

  • Making the most of social media platforms

  • Engaging with industry associations and events

1:30pm - 1:45pm: Afternoon Break

1:45pm - 2:15pm: Handling Difficult Clients and Situations

  • Setting expectations and boundaries

  • Resolving conflicts professionally

  • Learning from challenging experiences

2:15pm - 2:45pm: Business Structures and Tax Considerations

  • Sole proprietorship vs. LLC vs. Corporation: advantages and disadvantages

  • Basics of tax planning for photographers

  • Hiring employees vs. subcontracting

2:45pm - 3:00pm: Q&A Session and Closing Thoughts

  • Open floor for participants to ask specific questions

  • Personal anecdotes and takeaways from my 20+ years in the industry

  • Workshop wrap-up and feedback

Details subject to change.

TERMS

CANCELLATION: Free cancellation more than 7 days before the workshop. Otherwise all sales are final.

REQUIRED: You are required to have fun, ask questions, learn, and make new friends!

*All sales are final and non-refundable.